RAPPER & PRODUCER

P-Lo is a multi-platinum songwriter/producer who is lauded as one of the architects of the modern West Coast sound. The Bay Area born Filipino-American rapper is a clear example that sticking to your own thing and doubling down on yourself makes you irreplaceable.

Solidifying his "Face of the Bay' status, P-Lo has become an ambassador for the San Francisco 49ers, San Francisco Giants, Golden State Warriors, & San Jose Earthquakes. Though a staple of northern California rap and sports culture, his reputation as a party starter is known on a national scale in light of placements on the soundtracks for Space Jam 2: A New Legacy, and Insecure, scored campaigns for McDonalds, Walmart, Toyota, and Wingstop, and is also a mainstay on the soundtracks for NBA 2K and Madden.

As a producer he is a BMI award winner with credits on a host of urban music's top talent, including YG, Wiz Khalifa, Kehlani, Yo Gotti, G-Eazy. Flo Rida and more. Most recently P-Lo announced his partnership with The Golden State Warriors entertainment arm GSE to helm and produce "For The Soil", an album showcasing the best and the brightest Bay Area music has to offer released February 12th in anticipation of NBA Allstar Weekend 2025 being hosted in the Bay Area.

RAPPER & PRODUCER

P-Lo is a multi-platinum songwriter/producer who is lauded as one of the architects of the modern West Coast sound. The Bay Area born Filipino-American rapper is a clear example that sticking to your own thing and doubling down on yourself makes you irreplaceable.

Solidifying his "Face of the Bay' status, P-Lo has become an ambassador for the San Francisco 49ers, San Francisco Giants, Golden State Warriors, & San Jose Earthquakes. Though a staple of northern California rap and sports culture, his reputation as a party starter is known on a national scale in light of placements on the soundtracks for Space Jam 2: A New Legacy, and Insecure, scored campaigns for McDonalds, Walmart, Toyota, and Wingstop, and is also a mainstay on the soundtracks for NBA 2K and Madden.

As a producer he is a BMI award winner with credits on a host of urban music's top talent, including YG, Wiz Khalifa, Kehlani, Yo Gotti, G-Eazy. Flo Rida and more. Most recently P-Lo announced his partnership with The Golden State Warriors entertainment arm GSE to helm and produce "For The Soil", an album showcasing the best and the brightest Bay Area music has to offer released February 12th in anticipation of NBA Allstar Weekend 2025 being hosted in the Bay Area.

Gabriel Docto began his career as a stagehand at Berkeley’s Greek Theater in 2012 and has since built a career rooted in advocacy and leadership within live music. He played a key role in opening August Hall, a 1,000-capacity venue in San Francisco, where he now serves as Director of Operations. In 2020, Gabriel co-founded the San Francisco Venue Coalition and helped launch the Venue Recovery Fund, providing critical support to independent venues during the pandemic. He later helped establish the California Chapter of the National Independent Venue Association (NIVA CA), contributing to initiatives including the California Venues Grant Program and the Type 90 Liquor License, and continues to advocate for policies that strengthen and sustain California’s nightlife and independent venue ecosystem.

linkedin.com/in/gabriel-docto

Speaker

Co-Founder & General Manager at The Faight Collective

Andrew Wasilewski is a co-founder and the General Manager for the Faight, an artist collective in Lower Haight. For 3 years we have built a home for up and coming artists and local communities to have an accessible space to create and share their work. The Faight has found its success by building real community, activating community leaders to host unique events, and launching new artists of all kinds in San Francisco.

thefaight.com

instagram.com/andrewwaz

instagram.com/thefaightsf

Speaker

Co-Owner of Bottom of the Hill

Lynn Schwarz is co-owner and head booker of Bottom of the Hill music venue. She co-founded San Francisco's Independent Venue Alliance over the COVID closure and is passionate about keeping the live music scene healthy in the Bay Area. She also plays violin, piano, and saw, in bands and orchestras alike.

bottomofthehill.com

instagram.com/bottomofthehillsf

facebook.com/bottomofthehill

Moderator

Executive Director, Recording Academy San Francisco Chapter

Christen McFarland is Executive Director of the San Francisco Chapter of the Recording Academy, serving music professionals across the Bay Area to Boulder through advocacy, mentorship, and the GRAMMY Awards®. With 30 years of experience in music marketing, events, and professional development, she previously led marketing and events for leading music publications including Guitar Player, Bass Player, and Electronic Musician.

Speaker

Total Accord Agency, Owner, Booking Agent, and Artist Manager

Born and raised in the Bay Area, Tyla Jones is a San Francisco–based booking coordinator at El Rio and founder of Total Accord Agency, where she works as a booking agent and artist manager advocating for Bay Area artists. After pivoting from nonprofit journalism in 2021, she held roles at The Chapel SF, Space Agency, and Anniversary Group. A longtime DJ known as DJ Tylawave, she has been spinning vinyl around the Bay Area for over 16 years and has opened for artists including Thee Sacred Souls, Lady Wray, and Fantastic Negrito, with appearances at venues such as El Rio, The Chapel, SFMOMA, and the UC Theatre.

totalaccordagency.com

instagram.com/tylawave

Speaker

Chairwoman, Live Nation Northern California

Jodi Goodman is Chairwoman of Live Nation Northern California, where she leads strategic business development, partnerships, and mentorship initiatives. Previously, as President from 2011–2024, she oversaw iconic venues including Shoreline Amphitheatre and The Fillmore, producing shows for more than 2.5 million fans annually and leading major projects such as Super Bowl 50’s concert series, the America’s Cup boutique venue, the Bridge School Benefit concerts, and the development of the BottleRock Festival brand. She also serves as President of the Board of the Bill Graham Foundation, which has awarded nearly $1.5 million in grants to support music, arts, and education across the Bay Area.

instagram.com/JodiGoodmanPromoterGirl

Speaker

Sabrina Kartzman is a senior partnerships and business development executive with nearly two decades of experience in digital music and media. She has held leadership roles at Meta, Google Play, and iHeartRadio, specializing in content acquisition, platform distribution, and cross-functional collaboration to scale consumer music products.

linkedin.com/in/slkartzman

instagram.com/sassysabby

Speaker

President at EMPIRE

Tina Davis serves as the President at the leading independent label, EMPIRE. She’s been named to Billboard’s Power 100 and Women in Music, Variety’s Dealmakers and Power of Women, and SF Business Times Influential Women. Before EMPIRE, Davis started at Def Jam where she discovered one of its first #1 R&B hits “This is How We Do It”. Over a decade, she made history as the first woman to lead the A&R department and went on to oversee the careers of newcomers and veterans like Scarface, DMX, Method Man, Red Man and LL Cool J. Davis carved out her own lane with her innate gift of finding, developing and breaking top hip-hop and R&B talent in which she created her own management firm, PhaseToo, and launched the career of Grammy Award-winning artist Chris Brown.

empire.empi.re

instagram.com/tina.davis

Moderator

Founder Cait Ryan Consulting

Cait Ryan is a Bay Area–born music and creative strategist, storyteller, and entrepreneur working at the intersection of culture, technology, and community. With 7+ years of experience leading tech and music-tech marketing campaigns, she is the founder of a digital and event consulting agency supporting artists and creatives through brand building and live experiences. Cait also serves on the Executive Board of She Is The Music – Bay Area as marketing, branding, and events co-lead, and brings a multidisciplinary creative practice that includes acting and wellness-focused work in meditation and breathwork.

linkedin.com/in/cait-ryan

instagram.com/thelifeofcaitt

Speaker

Owner & Label Head at Cherub Dreams Records

Cherub Dream Records is an Oakland based independent record label with an ear for noisy and/or ethereal music within various subsections of underground California music scenes. The label is owned and operated by Jaybe (JB) (they/them), a queer rocker of color, with help from a growing network of loved ones.

cherubdream.online

instagram.com/cherub.dream.records

Speaker

Founder & Ceo, The Office Hours

Isaiah Randolph McMiller Berry-Phillips is a Bay Area–based creative director, producer, and founder & CEO of The Office Hours Studio, a live-music and media platform dedicated to amplifying emerging artists through intimate performances, filmed sessions, and community-driven events.

Founded on the belief that artists deserve to be documented with care and intention, The Office Hours Studio has grown into a trusted creative hub, often described as a Bay Area answer to Tiny Desk, prioritizing musicianship, authenticity, and long-term artist development over trends or algorithms. Isaiah leads the platform with a hands-on approach, blending creative direction, production, and strategy.

instagram.com/theofficehoursstudio

Speaker

Co-Founder, Program Audio

Erika is a San Francisco based DJ and co-founder of program audio, an electronic music label and institution dedicated to deeper connections to the music and the people around you. Her work focuses on curating a global roster of emerging talent, producing immersive events and releases, and building inclusive, community-driven spaces within underground electronic music.

program.audio

instagram.com/b0nitababy

instagram.com/program.audio

Speaker

Founder & Director, Quit Your Day Job

Madison Frilot is a second-generation Bay Area lifer and the founder/director of Quit Your Day Job, an immersive anti-institutional platform for experiential events that highlight part-time artists aspiring to go full-time with their craft. To the naked eye, Quit Your Day Job throws great parties. But at it's core, Quit Your Day Job is an evolving grassroots collective passionate about building platforms for creatives to take their craft more seriously, for emerging venues to gain momentum, and for the public to participate in weird, wacky, artistic expression that makes San Francisco so special.

instagram.com/quityourdayjobsf

instagram.com/madison.frilot

Moderator

Founder and Music Manager at Free Bread

Arthur Alcantar, professionally known as Cal-A is a Grammy Award–winning producer, music manager, and creative strategist with over a decade of experience in the music industry. Beginning his career as a music producer, Cal-A transitioned into music management in 2017, where he has since guided the careers of artists including P-Lo and DEV.  With a deep specialty in marketing, creative direction, and artist development, Cal-A is known for building culturally relevant campaigns and long-term artist brands that extend beyond music. A Bay Area native, his work is rooted in community, storytelling, and authentic connection.

free-bread.com

instagram.com/cal_a

Speaker

Founder, Artist Liaison Agency

Nina Sacco is a music industry strategist, booking agent, and founder of Artist Liaison Agency (ALA), a boutique agency invested in artist development and launching emerging global music artists at both national and international levels. She specializes in securing artist visas and arranging U.S. tours for international performers. Her work also focuses on expanding the trajectory of local Bay Area bands through strategic touring and industry connections. By working at the intersection of international and local scenes, these two worlds are able to cross-pollinate, strengthening the global music ecosystem and fostering cultural exchange while using a personalized, artist-first booking approach to organically build audiences, elevate the quality of opportunities, and support sustainable, long-term careers.

instagram.com/artistliaisonagency

Speaker

Founder & CEO of Chartmetric

Sung Cho is the Founder and CEO of Chartmetric, a data analytics company dedicated to serve the music industry, by solving the complex problem by tracking a large amount of data and meeting the industry needs.

chartmetric.com

linkedin.com/in/sungmcho

Speaker

Co-Founder & CEO, AudioShake

Jessica Powell is the CEO and co-founder of AudioShake, a sound-splitting AI technology that makes audio more editable, accessible, and useful, powering new creative use and monetization across the entertainment and tech industries. Prior to starting AudioShake, Powell spent over a decade at Google, where she sat on the company's management team. She is also an award-winning author whose work has been published in the New York Times, TIME, WIRED, and elsewhere.

audioshake.ai

Moderator

Co-Founder, White Crate

Elliot Engel is a native of the Midwest and a resident of San Francisco since 2009, working in the hospitality, real estate, and music industry. He co-founded White Crate with Ronny Kerr in 2020 as a way to better understand and amplify the Bay Area music scene. Now, White Crate serves as a hub for Bay Area music love, connecting artists and audiences through daily Instagram posts, a weekly newsletter, a monthly Lower Grand Radio show, and live events that celebrate the region’s creative depth.

Speaker

Director at Fault Radio

Mohit Kohli (aka Mo) is a longtime Bay Area nightlife organizer, DJ, and music community builder with over 15 years of experience producing events and supporting electronic music culture. After moving to San Francisco in 2012, he held roles in marketing, sound, and venue management at spaces including Vessel Nightclub and Public Works, while also co-founding the house and disco party series Make It Funky. Post-pandemic, Mo became Director at Fault Radio, where he oversees operations and a volunteer team supporting emerging artists, and recently co-opened Studio Aurora in the Mission—a creative hub, gallery, and home for Fault Radio.

faultradio.com‍

alimentariaurora.com

instagram.com/one.mohit

instagram.com/its_fault_radio

instagram.com/studioaurora.sf

Speaker

Chief Programming Officer at KEXP

Chris Kellogg is KEXP’s Chief Programming Officer, responsible for leading the organization’s programmatic vision, audience development, and the evolution of KEXP’s content and distribution strategies. Chris was hired by KEXP in 2008 to produce a series of original programs for partner station WNYE in New York City and has served in a variety of leadership roles since. Prior to his work at KEXP, Chris was the weekday evening host at heritage AAA station KMTT in Seattle. Chris received a bachelor’s degree in political science from Western Washington University in Bellingham WA where he found his real home on campus at the mighty KUGS-FM. A voracious music lover, hack guitarist, and at-home chef, Chris lives in the city with his wife and two kids.

kexp.org

instagram.com/chris_kellogg

Speaker

Music Director at KALW Public Media

Tshego Letsoalo is a South Africa-born music lover and Music Director at KALW Public Media. She is also the host of the Song Exploder Remix, which curates episodes of the popular Radiotopia podcast for an hour of radio, making KALW the first station in the country to air the program. During Tshego’s time at KALW, she has developed non-broadcast content to expand the digital reach for music programming, and interviewed a diverse lineup of artists including Kamasi Washington and former Supreme Scherrie Payne, plus local acts like Shannon Shaw of Shannon and the Clams and Madeline Kenney. 

Radio has always been the first love of Tshego's life, and she considers independent radio and music journalism an essential part of the eco-system that allows artists and the communities who support them to thrive in the Bay Area and beyond.

kalw.org/people/tshego-letsoalo

instagram.com/tee_mockingbird